2010 articles
Phil Lempert Supermarket Guru, December 16, 2010
“Promo Pair For The Times: Brands and PL” reports, “…the rise of joint promotions between brands and private labels in companion categories…” [Read More]
SymphonyIRI Group’s Times & Trends Report, December 2010
“Rehabilitating Customers to Everyday Pricing” by Susan Viamari.
Manufacturers must strike a delicate balance, establishing effective everyday pricing that provides value and encourages purchase behavior but still delivers against corporate and partner revenue and margin goals. Understanding the price elasticity of key categories and brands is paramount to these efforts. [Download PDF]
In-Store Marketing Institute, October 2010
“Ahold Enlists Brands for ‘Combo Deals’ ” by Patrycja Malinowska [Download PDF]
Progressive Grocer, October 2010
“Store Brands Are Here to Stay” report, says that nearly half of retail and CPG executives agree that working together may be the best way to win the wallets of the ‘new consumer’. [Read More]
Planet Retail, September 2010
Planet Retail is out with its first “Private Labelling in North America: Fertile Ground for Growth” report, saying that private label sales by the continent’s top 30 grocers – are set to increase 40 percent. [Read More]
Ad Age Daily, August 2010
“P&G Shifts Management Incentives to Focus on Share” by Jack Neff
With CPG’s including P&G focusing on market share rather than organic growth, programs including ICS will be utilized to drive displays and features at everyday price. As the article discusses, with a change in focus comes a change in approach and market share wars usually rely on high levels of promotions and aggressive pricing. ICS can help CPG’s drive high levels of promotion without the use of TPR’s. And category exclusivity prevents your competitors from matching you. [Read More]
CPGMatters, June 2010
“What Are Top Ten Best Practices for Private Label Promotion” by John Karolefski
Increasing store brand sales calls for building innovative marketing strategies….Top Ten Best Practices (include) Partner with national brands. [Read More]
Marketing Daily, May 2010
“Gen X/Y, Rich Households Hike Private-Label Sales” by Sarah Mahoney
By March 2010, Nielsen reports, store brands had a 17.3% share of dollar sales in the U.S. and a 21.9% share of units – up 2.1 and 1.9 points, respectively, from 2007. [Read More]
Marketing Daily, April 2010
Report: “Shoppers Still Loving Private Labels”
The average supermarket shopper is sticking with their commitment to buying Private Label products as a way to lower grocery bills. [Read More]
Progressive Grocer, February 2010
“What Makes Consumers Try New Products”
70% of trial is a result of in-store displays and coupons. [Download PDF]
Supermarket News, January 2010
“It Takes Two” by Wendy Toth
We’re all looking for ways to grow sales and make good business decisions in doing so. It gets more difficult when national and store brands compete for the same consumer, so finding complementary combinations is an important element for both parties to find success. [Download PDF]
TNS Media Intelligence, January 2010
“FSI Activity During 2009″ by Marx Promotion Intelligence
FSIs have clearly emerged as a key component of manufacturer and retailer aligned promotion programs. [Read More]
