Benefits for Retailer
ICS is a major merchandising event with multiple free offers.
Combo displays deliver 2X revenue vs normal CPG display- Grows Private Brands with FREE offers (3X normal weekly volume)
- Basket size increased by 2% (based on an 8 combo program)
- Reinforces marketing initiatives such as fuel rewards
- Competes aggressively against discount retailers such as Walmart
- Delivers a regularly scheduled program shoppers can count on
