In the News
Shopper Marketing 5.0, November, 2011
“Successful packaged goods makers have adopted a strategy emphasizing shopper solutions over brand-specific promotion and, therefore, cross-merchandising activity over single-product offers” by GMA/BOOZ & Co. [Download PDF]
Advertising Age, July, 2011
“Marketers Dialing Down Volume of Coupon Inserts” by Nat Ives, “Marketers are now trying to make their promotions go further by teaming up with stores” [Read More]
Progressive Grocer – Store Brands, March, 2011
“Find Common Ground” by Randy Hofbauer, “Innovative retailers are partnering with national brands for store brand growth” [Read More]
Video – Lempert Report, hosted by Phil Lempert, January 3, 2011
“How private label and national brands can work together” [See video]
