In the News
Supermarket News, May, 2012
“The portion of shopping decisions made in-store has hit an all-time high at 76% (POPAI 2012 Shopper Engagement Study).” [Read More]
Media Post Publications, February, 2012
“The big challenge, concluded Booz, if for manufacturers to “better engage retail partners in the development and execution of shopper solutions that deliver added value beyond price reductions.” by Steve McClellan [Read More]
Shopper Marketing 5.0, November, 2011
“Successful packaged goods makers have adopted a strategy emphasizing shopper solutions over brand-specific promotion and, therefore, cross-merchandising activity over single-product offers” by GMA/BOOZ & Co. [Download PDF]
Advertising Age, July, 2011
“Marketers Dialing Down Volume of Coupon Inserts” by Nat Ives, “Marketers are now trying to make their promotions go further by teaming up with stores” [Read More]
Progressive Grocer – Store Brands, March, 2011
“Find Common Ground” by Randy Hofbauer, “Innovative retailers are partnering with national brands for store brand growth” [Read More]
Video – Lempert Report, hosted by Phil Lempert, January 3, 2011
“How private label and national brands can work together” [See video]
